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avatar for Holly Atha

Holly Atha

MBA Research and Curriculum Center
Director of Business Engagement
Holly works closely with current and prospective business and industry partners to understand the real-world needs of the business community, helping to ensure that MBA Research’s National Standards are valid and up to date. She also conducts focus groups, works with MBA Research’s Business Coalitions, and oversees our Executive Network program, all of which support our primary research processes and promote business and marketing education on state and national levels.

Holly brings a diverse business background with her to MBA Research, including but not limited to sales, general management, operations, account management, project management, social work, customer service, healthcare, and advocacy. In addition to her work, Holly enjoys reading (John Irving is her favorite author), and being with her family. She is absolutely crazy about her two daughters, Harris and Haviland, who also double as her running and yoga partners!