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Holly Atha

MBA Research
Columbus, ohio
In June of 2020, the MBA Research Board of Trustees chose Holly Atha as the next President/CEO of MBA Research and Curriculum Center. Holly assumed her new role on July 1, 2020.

Holly joined the MBA Research staff in 2015 and has provided leadership for standards research and business engagement. In her most recent role as Director of Business Engagement, she has facilitated numerous business focus groups around the country, recruited business speakers for Conclave, and is currently leading a team to re-engineer the standards development process.

Prior to joining MBA Research, Holly held a number of leadership positions including roles as Executive Director for a 501(c)(3) nonprofit and Chief Operating Officer and Start-up Strategist for an entrepreneurial effort in Columbus. She has management experience in customer support, account management, and sales. She possesses strong skills in problem-solving and building relationships, as well as experience in developing curriculum/training/testing materials and teaching adult learners. Atha holds a bachelor's degree from the University of Cincinnati and a master's from the University of North Carolina at Chapel Hill.

"My passion and enthusiasm for our team at MBA Research and the work we do together is unbridled," says Atha. "I am grateful for the opportunity to lead, serve, and collaborate with our many partners as we continue to strengthen CTE and transform business and marketing education together."