Friday, October 4 • 4:30pm - 6:00pm
Opening Session - Go Big or Go Home: The KFC Comeback

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You’re in Colonel country now! So join Andrea Zahumensky, Chief Marketing Officer, KFC U.S. as she shares some of the marketing risks and secret ingredients that are making up this global brand’s turnaround.  We’ll learn about the KFC brand DNA, innovations in marketing (i.e., how can a bearskin rug be used to sell chicken) and last but not least, how the KFC marketing team is still inspired by Colonel Sanders today. This presentation is going to be--you guessed it—finger lickin’ good!!

For CEUs, please complete the end-of-session survey: ​https://www.surveymonkey.com/r/7QB2S5S​​​


avatar for Andrea Zahumensky

Andrea Zahumensky

Chief Marketing Officer, KFC U.S.
Andrea Zahumensky is Chief Marketing Officer of the KFC U.S. division. As CMO, Andrea leads marketing, advertising, media, and consumer insights, as well as the brand’s digital initiatives. She is responsible for developing and executing innovative marketing strategies to continue... Read More →

Friday October 4, 2019 4:30pm - 6:00pm
Medallion Ballroom - Salon A/B

Attendees (89)